The story of Alchemy began with two Manchester lads, Geoff Kayson and Trevor Phillipson, self taught, amateur artists and model makers. Broke, jobless and into rock and punk music in Leicester in 1977, GK started making punk anti-jewelry and selling it to local shops, at gigs and by mail order. Demand grew, the two teemed-up and soon, they were making pewter skull jewelry and being asked to make tour merchandise for bands. Alchemy rock and goth jewelry, their Poker rock merchandise and their reputation for design, all took off and Alchemy quickly grew into a small company of young, creative wastrels specializing in the alternative lifestyle. 35 years later and still under their original ownership, the English based art, design, manufacturing and distribution company has grown to become an international brand.